Consistent brand communication is one of the most powerful tools you have to build trust, recognition, and ultimately — sales.

Let’s break down what it means and why it matters so much.

Modernization and growth, changing a name, expanding services, appealing to a different audience – there are many reasons to redesign your brand communications.

Looking for brand resources for a social media platform?
This page can help.

What impact is artificial intelligence having on corporate communication design? The designers and the AI may not agree…

Design is rooted in consideration and proper application of elements and principles. Understanding and using these common terms correctly can make discussing visuals and communications easier.

Often “design” is used to describe the result (a logo, piece of clothing, blueprint, etc.) instead of the process responsible for the result. Whatever the motivation, confounding the result with the process does a disservice a key part of achieving any goal – the problem solving process.

Gavit Design’s logo work with WOMAN Nashville, an anonymous collective of change-makers working to secure more for women in the country music industry, was awarded a Silver in the Indigo Awards.

Liking is based on personal preference which can be fleeting. Good communication is based on clearly achieved goals, not personal preference. You might not like high-visibility yellow but if your goal is to be seen easily while riding your bike in the street, high-visibility yellow is a great choice because it is easily discernible from any background.

Gavit Design’s work for Merino Downs, a real estate development in Twizel, New Zealand, was awarded a Silver Award in the Graphis Advertising Annual.